Chanel De Yong — IP Agency Team

Chanel is a director at IP Agency, she has nearly 15 years’ experience across talent management, journalism, PR, media strategy, and commercial partnerships. She began her career as a journalist at DMG Media, before moving into PR and talent management, giving her a strong understanding of the media landscape and how to build and position talent.

At IP Agency, she leads on talent strategy across the agency, alongside brand partnerships and commercial growth across the food, wellness, lifestyle and entertainment sectors. She sources, signs and manages talent, shaping their positioning and long-term career strategy while developing opportunities across television, publishing, endorsements and commercial partnerships.

She specialises in building talent brands and developing long-term commercial opportunities across television, publishing, endorsements and brand partnerships. Her background in journalism, PR and talent management gives her a broad perspective on building profile, creating the right partnerships and developing careers with long-term commercial value.