Prime Fifty is a UK wellness brand dedicated to supporting the changing nutritional needs of adults over 50. Founded by scientist and nutrition expert Dr Max Gowland, the brand combines research into healthy ageing with practical nutritional support designed specifically for this stage of life.
Its science-led supplements target key areas including energy, strength, mobility, immunity, digestion, cognition, menopause and overall wellbeing. Each formula is developed around the realities of ageing and informed by UK nutritional research, offering clear, targeted support without unnecessary jargon, complexity or unrealistic promises.
Prime Fifty believes that ageing should not be defined by limitation. By making specialist nutrition simple and accessible, the brand helps people remain active, capable and independent; giving them the confidence and vitality to continue enjoying the lives they want to lead.
