Lottie is an Account Manager specialising in hospitality and lifestyle, leading day-to-day PR and social strategy across a portfolio of brands and restaurants. She oversees social accounts from strategy and content planning through to creative development, content calendar and reporting, building social-first campaigns that bring brands, personalities and experiences to life.
Having started her career in travel PR at Bacchus Agency, working with leading international hotels and hospitality brands, Lottie moved to IP Agency where she has expanded her experience across integrated PR, social and partnership campaigns. Alongside leading social accounts, she develops and delivers brand collaborations, influencer and talent partnerships, events and experiential activations, working with brands and activations including M&S, Tesco, itsu, Mr Foggs and Soho Live.
Her work often sits at the intersection of PR, social and partnerships, identifying opportunities for each channel to work together rather than in isolation. From developing content strategies and managing influencer campaigns to securing brand partners and delivering large-scale activations, Lottie focuses on creating culturally relevant campaigns that build awareness, engagement and real-world impact.
