Tom Rowlands — IP Agency Team

Tom Rowlands is a Talent Manager and Publicist at IP Agency, bringing expertise across fashion, digital media and the influencer landscape. A digital specialist with a strong commercial instinct, he helps talent turn their individual strengths into engaged audiences, distinctive public profiles and lasting brand partnerships.

Alongside managing individual talent, Tom works across digital strategy and agency partnerships, helping to maximise the potential of the wider roster. His strategic approach has helped clients across his roster grow their followings by more than 100,000 in under a year and double their commercial revenue. Combining creative direction, audience insight and proactive pitching, he identifies opportunities that strengthen both individual careers and the agency’s broader commercial offering.

Tom represents a diverse roster spanning fashion, lifestyle, broadcasting and expert voices, developing partnerships with brands including John Lewis, M&S, Disney+, Soho House and L’Oréal. From shaping content and negotiating campaigns to developing publishing, podcast and live opportunities, he takes a joined-up approach to growing talent careers and building agency-wide opportunities, with a focus on authentic positioning, long-term commercial value and maximising the roster’s potential.