Jack Freud — IP Agency Team

Jack Freud is the Founder and CEO of IP Agency, bringing over 20 years of experience across talent, luxury, entertainment and consumer brands. His career combines strategic publicity, talent representation and commercial partnerships, helping established names and emerging voices build their profiles and develop lasting careers.

Before founding IP Agency, Jack was a Board Director at Freuds, where he led the talent division. His work has included campaigns for Burberry, Diageo, Mars, Sky and PepsiCo, including Walkers, connecting leading brands with talent through creative partnerships and publicity.

At IP Agency, Jack leads an integrated approach to management and communications, bringing together reputation, cultural insight and commercial strategy. Working across media, fashion, lifestyle and entertainment, he helps clients turn their influence into opportunities spanning brand partnerships, publishing, podcasts and new ventures.