Ian Theasby and Henry Firth, known as the BOSH! boys, are the co-founders of BOSH!, the world's largest plant-based recipe channel, which has garnered millions of followers across social media platforms.

With a mission to make plant-based living accessible and enjoyable, they have authored several bestselling cookbooks, including "BOSH!" and "BOSH! Healthy Vegan." Their recipes have been viewed by over half a billion people, they have sold over a million copies of their cookbooks, and have products in major supermarkets around the world. 

Their innovative and delicious recipes have earned them accolades, including the Observer Food Monthly Award for Best Vegan Cookbook as well as appearing on the Sunday Times Bestsellers 2019 list. Ian and Henry's influence extends beyond the kitchen, as they frequently appear on TV (such as ITV’s This Morning and Good Morning Britain) and collaborate with major brands to promote sustainable eating. Their engaging and approachable style has inspired a global community to embrace plant-based diets, making a significant impact on the food industry.

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